Twitter boss Elon Musk fired a Twitter engineer after an emergency meeting over concerns that fewer people were seeing his tweets.
For weeks, Elon Musk has been plagued by concerns about how many people are seeing his tweets. Last week, the Twitter CEO made his Twitter account private for a day to see if that would increase the size of his audience. The move comes after several prominent accounts Musk interacts with have complained that recent changes on Twitter have reduced their reach.
On Tuesday, Musk called a group of engineers and advisers into a room at Twitter headquarters for answers. Why are his tweets dropping?
"It's ridiculous," he said, citing multiple sources with direct knowledge of the meeting. "I have over 100 million followers and I only get tens of thousands of impressions."
One of the company's two remaining principal engineers offered a possible explanation for Musk's declining attendance. That means less than a year after the Tesla CEO made his surprise offer to buy Twitter for $44 billion, public interest in his antics is waning.
Employees showed internal data on engagement with Musk's account, along with a Google trend chart. Last April, they told him Musk's popularity was at its highest in search rankings, indicated by a score of "100." Today he is at nine scores. Engineers previously investigated whether Musk's reach was somehow artificially limited, but found no evidence that the algorithm was biased against him.
But Musk didn't take these things well. "You're fired, you're fired," Musk told the engineer. (The platform is withholding the engineer's name in light of Musk's harassment of former Twitter employees.)
Frustrated with the engineers' performance so far, Musk instructed employees to track how many times each of his tweets was recommended, according to a current employee, who was not named.
At the time, Musk promised that the feature would give the world a better sense of how vibrant the platform is as Twitter gets more public views for each tweet. It has now been 7 weeks since Musk took over.
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