Irish discount retailer EuroGiant has entered the liquidation process, placing approximately 640 jobs at risk across its nationwide store network.
The development marks a significant moment for the Dublin-born chain, which has been a familiar presence on Irish high streets for nearly four decades.
The retailer currently operates 77 stores across Ireland, having grown steadily since opening its first outlet on Moore Street in Dublin in 1990. Over the years, EuroGiant expanded its footprint across Dublin and more than 20 other counties, establishing itself as a major player in the discount retail segment.
The companies behind the brand, EuroGeneral Limited and Bushgrove Limited, cited rising costs and increasing pressures within the retail sector as the primary reasons for the decision. According to reports, escalating rents, day-to-day operating expenses, and intensified competition have rendered the business unsustainable in its current form.
Despite the initiation of the liquidation process, all EuroGiant stores will remain open and continue trading as usual while a formal review of the business is carried out. Mark Degnan and Brendan O’Reilly of Interpath have been appointed to oversee the liquidation proceedings.
EuroGiant founder Charlie O’Loughlin described the situation as deeply distressing, calling it “a very hard day.” Reflecting on the company’s journey, he said he never imagined that a business he founded more than 30 years ago would face such an outcome.
Responding to the news, fellow discount retailer Mr Price expressed its sympathy and acknowledged the broader challenges facing Irish-owned retail businesses. In a statement, the company said: “We are genuinely sorry to see EuroGiant go into liquidation today. Building a 100% Irish retail business is brutally hard. Our thoughts are with all the team who built EuroGiant and their families.”
The liquidation underscores the growing pressures within Ireland’s retail sector, where cost inflation and competitive intensity continue to test the viability of long-established domestic brands.
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