NEW DELHI — Prime Minister Narendra Modi has urged people to prioritise products made by local artisans during the festive season, highlighting their role in supporting livelihoods and strengthening India's self-reliance drive.
Speaking in the 139th episode of his monthly radio programme Mann Ki Baat, Modi said greater demand for locally made goods would support artisans and advance the Vocal for Local campaign.
The Prime Minister also highlighted community-led environmental conservation, traditional farming practices and scientific research. He cited chemical-free cotton cultivation and weaving initiatives in Punjab's Malwa region, as well as efforts by local communities to revive the Heval river in Uttarakhand.
The programme showcased grassroots initiatives aimed at protecting traditional skills, improving livelihoods and promoting sustainable development.
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