Facebook is giving users a new way to see the posts of all their friends

The company's newest effort to keep users returning to its social network amid rising rivalry with its trendier rival TikTok is the new function.

Facebook is rolling out an update that enables its two billion daily users to more easily view their friends' posts in chronological order.

The new function is the business' most recent effort to keep users returning to its social network in the face of growing competition from its trendier rival TikTok.

There are two ways to look at the adjustments that were revealed on Thursday.

Users of Facebook's app will initially view the standard news feed, which contains postings chosen by an algorithm, according to the firm, to emphasise friends and topics most likely to appeal to each user's tastes and interests.

A feature to see short films called Reels, Facebook's TikTok ripoff, will also be available in the main feed of the newly renamed "Home" section.

But many users have expressed frustration with the feeds forced upon them by Facebook, while critics of the Menlo Park, California, company have blasted the algorithm for spreading misinformation and creating polarising echo chambers.

With a new Feed tab on the shortcut bar in both the iPhone and Android versions of its mobile app, Facebook, owned by Meta Platforms, is making an effort to allay such worries.

Users can choose to a chronological presentation of their Facebook favourites, Facebook groups they have joined, or feeds that just include postings from all of their Facebook friends in the order they were shared after clicking on the Feed tab.

The new feature is intended to respond to user complaints that they have been missing out on intriguing posts because Facebook's algorithm has been excluding them from their feeds.

Facebook is giving users more control at a time when it has been struggling to grow, partly because other social media such as TikTok have become more popular, particularly among young generations.

That stagnation, in turn, is making it more difficult for corporate parent Meta to boost its profits from the digital ads that appear in users' feeds.